Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo, and Other Search Engines by Boris Mordkovich, Eugene Mordkovich

Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo, and Other Search Engines


Pay.Per.Click.Search.Engine.Marketing.Handbook.Low.Cost.Strategies.for.Attracting.New.Customers.Using.Google.MSN.Yahoo.and.Other.Search.Engines.pdf
ISBN: 9781411628175 | 196 pages | 10 Mb

Download Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo, and Other Search Engines



Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo, and Other Search Engines Boris Mordkovich, Eugene Mordkovich
Publisher: Lulu.com


You’ve got products. You’ve got a website. You’re ready to do business. Now, how do you get customers to your site? Pay-Per-Click Search Engine Marketing Handbook has all the answers. In this book, Pay Per Click (PPC) advertising pioneers Boris and Eugene Mordkovich share their knowledge from the most basic "Pay Per Click 101" information (how pay-per-click works; why it is so extraordinarily effective; how to craft an ad campaign that generates sales; and how to know what works, and what doesn’t) to the most advanced PPC strategies being used today, including contextual advertising, click fraud, localized search, and more! This 190+ page book is widely considered the definitive handbook on Search Engine Marketing. In it, Pay Per Click (PPC) advertising pioneers Boris and Eugene Mordkovich share their knowledge from the most basic "Pay Per Click 101" information (like how Pay-Per-Click works; why it is so extraordinarily effective; how to craft an ad campaign that generates sales; and how to know what works, and what doesn’t) to the most advanced PPC strategies being used today, including contextual advertising, localized search, and click fraud.

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